Univision Digital to Reward and Connect the Telenovela Fan Community via New UniNovelas App Developed by Screenz
UniNovelas App Launches with New Telenovela “Antes Muerta Que Lichita” Featuring Maite Perroni and Arath de La Torre, Premiering Tuesday, September 22 on Univision Network
MIAMI – SEPTEMBER 21, 2015 – Kicking off with new telenovela, “Antes Muerta Que Lichita,” Univision Digital will launch UniNovelas App, developed by cross media company Screenz, to foster “novelovers,” the telenovela community, with watch-and-play prizes. UniNovelas will connect “novelovers” with all-things telenovela, from the cast and storylines, to interactive polls. Viewers will also be immersed into more than a dozen interactive experiences on Lichita.com for “Antes Muerta Que Lichita,” which premieres Tuesday, September 22 at 8 p.m. ET/PT (7 p.m. CT) on the Univision Network.
The UniNovelas app, developed by Screenz, will help expand levels of fan engagement with Univision Networks primetime telenovelas. Mark Lopez, EVP & GM of Univision Digital
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