Univision Digital to Reward and Connect the Telenovela Fan Community via New UniNovelas App Developed by Screenz

September 21, 2015/POSTED BY /0 Comments

UniNovelas App Launches with New Telenovela “Antes Muerta Que Lichita” Featuring Maite Perroni and Arath de La Torre, Premiering Tuesday, September 22 on Univision Network

MIAMI – SEPTEMBER 21, 2015 – Kicking off with new telenovela, “Antes Muerta Que Lichita,” Univision Digital will launch UniNovelas App, developed by cross media company Screenz, to foster “novelovers,” the telenovela community, with watch-and-play prizes. UniNovelas will connect “novelovers” with all-things telenovela, from the cast and storylines, to interactive polls. Viewers will also be immersed into more than a dozen interactive experiences on Lichita.com for “Antes Muerta Que Lichita,” which premieres Tuesday, September 22 at 8 p.m. ET/PT (7 p.m. CT) on the Univision Network.

The UniNovelas app, developed by Screenz, will help expand levels of fan engagement with Univision Networks primetime telenovelas. Mark Lopez, EVP & GM of Univision Digital

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