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Business page in social media- is it really effective today?
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Business page in social media- is it really effective today?

One of the first steps a new business owner does in terms of advertising is opening a business page in the social media platforms, such as Facebook, Twitter, LinkedIn or Instagram. They take time choosing the right words and picking the best pictures and videos aiming to reach followers and expose them to their content....

The Biggest Cricket Fan video wall!
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The Biggest Cricket Fan video wall!

“Cheers for India” is the latest activity that Jio launched for all Indian Cricket fans, aiming to supply an innovative customer experience through a fun entertaining interactive game! Any person cheering for their team is invited to participate by uploading a short video showing his support! All videos are hosted in a Video Wall on...

Entertainment as a Tool for Customer Engagement
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Entertainment as a Tool for Customer Engagement

Entertainment has always been a source for grabbing users’ attention and in today’s world, where everyone is looking to generate improved customer experiences, the use of entertainment can be a game changer for marketers, especially when focusing on the younger generations of consumers. According to Nielsen, 66 percent of the US population plays video games,...

The season begins – Big Boss Marathi in ColorsTV!
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The season begins – Big Boss Marathi in ColorsTV!

Big Boss Marathi started his season yesterday bringing an entire “Fan Zone” in VOOT, powered by Screenz technology! The Fan Zone is full of interactive activities for the show’s audience, where they can express themselves on a video UGC wall reacting to daily questions or weekly challenges, send suggestions on a weekly topic, and, of...

Grab your audience attention
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Grab your audience attention

In an era when everything is so fast and instant, it becomes much more challenging to maintain relevancy and being amusing enough to the consumers. A survey of Canadian media consumption by Microsoft reviled that the average person gets distracted after 8 seconds (!) of reading or consuming content – meaning that the main obstacle...

Univision – Me Caigo de la Risa 2019
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Univision – Me Caigo de la Risa 2019

Univision innovated the family comedy series “Me caigo de la Risa” with live interactions for home viewers during the show. Viewers were asked to answer show related including trivia questions giving them the opportunity to share their opinion and feel more connected to show. Univision also hosted a voting activity asking viewers to vote for...

10 interesting Customer experience stats that you need to be aware of!
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10 interesting Customer experience stats that you need to be aware of!

We selected 10 stats that help you understand where to focus efforts in order to generate the best customer experience. Companies with best-in-class customer experience management achieve year-over-year customer profit margin improvement 527% higher than their peers, and 359% greater company revenue growth. SAP By 2020, the demand for an omnichannel customer experience will be...

Univision “Pequeños Gigantes” 2019
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Univision “Pequeños Gigantes” 2019

The new season of “Pequeños Gigantes” is currently running in Univision. The talent show televises groups of talented children from various Hispanic countries including the United States (each group comprises four children) competing against each other to receive the highest ranking at the end of each program, and for the first place and the grand...

Build your own Super Squad – IPL 2019 with MyJio
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Build your own Super Squad – IPL 2019 with MyJio

Cricket is one of the most loved sports in India and the IPL season for 2019 is on! This year, everyone will be able to create their own Super Squad of players on the MyJio app and feel the excitement of the game following a team they created. The activity was launched on the MyJio...