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Season ends! Big Boss Marathi activity with Voot!
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Season ends! Big Boss Marathi activity with Voot!

The Big Boss Marathi season started May and run until September 1st in Colors TV India. The show activated a fan zone in the Voot app, powered by Screenz technology inviting users to actively participate in the show and share their voice in different innovative interactivities: A Video wall asking users to upload a video...

10 interesting Interactive content stats that will get you thinking!
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10 interesting Interactive content stats that will get you thinking!

Are you using any interactive content to connect with your audience? In today’s world, a new generation of viewers is forming, challenging the boundaries between passive viewing and active viewing. Everybody is constantly connected online and our content consumption habits are evolving, influenced by the evolution of technology. Technology has created new types of audiences...

To Quibi or not to Quibi?
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To Quibi or not to Quibi?

A new article by our own, Omri Marcus, Head of Screenz Originals was published this week on mipblog.com about Quibi, the new content venture aimed to be launched in 2020. It’s an acronym for ‘Quick Bites’, and is a new streaming service dedicated to mobile phones. Content on Quibi will run for 7-10 minutes per episode...

Business page in social media- is it really effective today?
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Business page in social media- is it really effective today?

One of the first steps a new business owner does in terms of advertising is opening a business page in the social media platforms, such as Facebook, Twitter, LinkedIn or Instagram. They take time choosing the right words and picking the best pictures and videos aiming to reach followers and expose them to their content....

The Biggest Cricket Fan video wall!
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The Biggest Cricket Fan video wall!

“Cheers for India” is the latest activity that Jio launched for all Indian Cricket fans, aiming to supply an innovative customer experience through a fun entertaining interactive game! Any person cheering for their team is invited to participate by uploading a short video showing his support! All videos are hosted in a Video Wall on...

Entertainment as a Tool for Customer Engagement
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Entertainment as a Tool for Customer Engagement

Entertainment has always been a source for grabbing users’ attention and in today’s world, where everyone is looking to generate improved customer experiences, the use of entertainment can be a game changer for marketers, especially when focusing on the younger generations of consumers. According to Nielsen, 66 percent of the US population plays video games,...

The season begins – Big Boss Marathi in ColorsTV!
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The season begins – Big Boss Marathi in ColorsTV!

Big Boss Marathi started his season yesterday bringing an entire “Fan Zone” in VOOT, powered by Screenz technology! The Fan Zone is full of interactive activities for the show’s audience, where they can express themselves on a video UGC wall reacting to daily questions or weekly challenges, send suggestions on a weekly topic, and, of...

Grab your audience attention
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Grab your audience attention

In an era when everything is so fast and instant, it becomes much more challenging to maintain relevancy and being amusing enough to the consumers. A survey of Canadian media consumption by Microsoft reviled that the average person gets distracted after 8 seconds (!) of reading or consuming content – meaning that the main obstacle...