Are you using any interactive content to connect with your audience? In today’s world, a new generation of viewers is forming, challenging the boundaries between passive viewing and active viewing. Everybody is constantly connected online and our content consumption habits are evolving, influenced by the evolution of technology. Technology has created new types of audiences...
One of the first steps a new business owner does in terms of advertising is opening a business page in the social media platforms, such as Facebook, Twitter, LinkedIn or Instagram. They take time choosing the right words and picking the best pictures and videos aiming to reach followers and expose them to their content....
Entertainment has always been a source for grabbing users’ attention and in today’s world, where everyone is looking to generate improved customer experiences, the use of entertainment can be a game changer for marketers, especially when focusing on the younger generations of consumers. According to Nielsen, 66 percent of the US population plays video games,...
In an era when everything is so fast and instant, it becomes much more challenging to maintain relevancy and being amusing enough to the consumers. A survey of Canadian media consumption by Microsoft reviled that the average person gets distracted after 8 seconds (!) of reading or consuming content – meaning that the main obstacle...
We selected 10 stats that help you understand where to focus efforts in order to generate the best customer experience. Companies with best-in-class customer experience management achieve year-over-year customer profit margin improvement 527% higher than their peers, and 359% greater company revenue growth. SAP By 2020, the demand for an omnichannel customer experience will be...
The SXSW Festivals provide a unique opportunity to explore the worlds of Interactive, Film, Music, and Comedy with screenings, showcases, podcast recordings, immersive exhibits, and networking experiences. This year, SXSW festival in Austin, Texas, Comedy for Change held a special panel on the strange relationship between comics and the current US president. Our own, Omri...
Today grabbing the user’s attention is a challenge and a necessity of most content providers.Digital spaces are becoming the place where the user meets with the brand and every brand is becoming more of a service than just a product. In this context, the need of integrating engaging solutions is raising aiming to generate user retention and build loyalty.
This is an old fashioned post, you only have two options, either read it – or don’t. Interactive content ignites our imagination with endless possibilities. One might wonder, how come it never really caught on. This is what makes Netflix’s latest experiment, Black Mirror: Bandersnatch, so unique. You can argue about the quality of the plot,...
