Today grabbing the user’s attention is a challenge and a necessity of most content providers.
Digital spaces are becoming the place where the user meets with the brand and every brand is becoming more of a service than just a product. In this context, the need for integrating engaging solutions is raising aiming to generate user retention and build loyalty.
Loyalty building is a complex process which leans on numerous parameters, Bain & Company analysis shows that companies that excel in the customer experience grow revenues 4%–8% above their market. That’s because a superior experience helps to earn stronger loyalty among customers. (Source)
Adding innovation into the customer experience is becoming a need within which adding an entertainment element can be a great solution for most brands. However, the entertainment activity offering has standardized into a limited catalog of polls and quizzes.
The entertainment element also makes the users feel more comfortable sharing knowledge about themselves, making it a great tool for generating meaningful user profiles. There is nothing better than getting to know someone over a fun activity, that is how people become friends and that is exactly the way in which brands can bring the users closer to them, get specific information that will help them improve their service while creating loyalty.
Interactive entertainment activities can be much more than what is offered today and you can learn more about the Screenz platform offering here.