La Banda is a Spanish-language singing competition series created by Ricky Martin and Simon Cowell, and produced by Ricky Martin. It is presented by Alejandra Espinoza. The series is a co-production between Syco Entertainment, Saban Brands and Univision.

AVERAGE USER SESSION OVER 21 MINUTES

GOAL

Technology partner for the TV format “La Banda” enabling mass concurrent votes LIVE during the TV broadcast while integrating the data into the on-air graphics on TV screen.
Supply innovative engagement solution for La Banda audience though the app.

ACTION

Screenz platform technology integrated into the broadcaster app, enabled numerous innovating interactive activities generating mass user engagement including the ability to run concurrent content to mass audiences in real time.

RESULT

AVERAGE USER SESSION OVER 21 MINUTES.
24/7 content and weekly live events with over 120 Million page views.
Integrated a unique fantasy game for users to choose their Dream Team from contestants, sponsored by Toyota.
Exclusive backstage content was presented only to Verizon users, using the Screenz platform segmentation capabilities.

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