La Banda is a Spanish-language singing competition series created by Ricky Martin and Simon Cowell, and produced by Ricky Martin. It is presented by Alejandra Espinoza. The series is a co-production between Syco Entertainment, Saban Brands and Univision.
AVERAGE USER SESSION OVER 21 MINUTES
Supply innovative engagement solution for La Banda audience though the app.
24/7 content and weekly live events with over 120 Million page views.
Integrated a unique fantasy game for users to choose their Dream Team from contestants, sponsored by Toyota.
Exclusive backstage content was presented only to Verizon users, using the Screenz platform segmentation capabilities.