Univision Communications Inc. is the leading multimedia company serving Hispanic America, with a mission to inform, empower and entertain our community. Univision is the leading destination for U.S. Hispanics by a significant margin, commanding more than half of the Spanish-language primetime Adult 18-49 audience and reaching an estimated 104 million average monthly unduplicated media consumers.

INCREASE OF 30% IN RETURNING VISITORS

GOAL

Create a two-way conversation with their audience while generating a database with detailed profiles.

ACTION

Using the Screenz platform, the Univision team built an entire interactive section within Univision TV app “Conecta”. The Univision team is actively integrating interactive content into the app creating 24/7 engagement point for their audience. Univision is also using the Screenz platform for Live TV shows, synchronizing content in the app to the on-screen broadcast.

RESULT

INCREASE OF 30% IN RETURNING VISITORS.
“Conecta app” has become the main interaction point for Univision with their audience.
Univision has built a detailed database of user profiles, getting to know their audience better.
“Conecta app” provides ongoing interactive content to their community.