Sony Entertainment Television is India’s No.1 Hindi TV channel of popular reality TV shows and soaps. It was launched in October 1995, and is owned by Sony Pictures Networks India, a subsidiary of Sony Pictures Entertainment.

PARTICIPANTS ANSWERED 2000 PROFILE QUESTIONS!

GOAL

Engage their mass audience through interactive activities through their app in sync with live broadcast shows and build a robust user profile database.

ACTION

Screenz platform technology allowed Sony to run activities live in sync with the TV broadcast and interact simultaneously with millions of users.
Sony was able to integrate the Screenz activities into numerous shows providing its users with innovative engagement opportunities.

RESULT

Engaging their audience through innovative activities that build unique user profiles, such as:
• “The Power of 10” where PARTICIPANTS ANSWERED 2000 PROFILE QUESTIONS with over 3 million users!
• “Crossroads” giving users the opportunity to affect the show’s content.
• “SuperDancer” with more than 270,000 votes per minute and more than 34 Million votes!