Voot, launched in March 2016, forms the digital arm of Viacom 18. Voot is available only in India, and hosts over 40,000 hours of video content that includes shows from channels like MTV, Nickelodeon and Colors.

ZEE GOLD AWARDS WINNER FOR BEST REALITY SHOW!

GOAL

Integrate live interactions through the Voot app for the main Colors TV shows in India.

ACTION

Using the Screenz platform, the Voot team managed to run mass audience interactions in real-time for their top reality shows such as Big Boss, KBC Bangla, Dance Deewane, Rising Star and more…

RESULT

ZEE GOLD AWARDS WINNER FOR BEST REALITY SHOW!
Opening new opportunities of engagement such as mobile auditions through the app, retaining users months after the show is off the air and winning prizes by predicting the show’s outcome.