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Season ends! Big Boss Marathi activity with Voot!

Season ends! Big Boss Marathi activity with Voot!

The Big Boss Marathi season started May and run until September 1st in Colors TV India. The show activated a fan zone in the Voot app, powered by Screenz technology inviting users to actively participate in the show and share their voice in different innovative interactivities: A Video wall asking users to upload a video with their suggestion for assignments in the house User daily opinion videos, encouraging users to share their opinion on a video about different topics happening in the house Suggestion box activity with a daily topic where users could write their ideas A Daily poll where...

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Raksha Bandhan (Raki) and India Independence Day interactions in Jio App!

Raksha Bandhan (Raki) and India Independence Day interactions in Jio App!

This year the Indian Independence Day and the Raksha Bandhan holiday turn up on the same day, 15th of August! In order to celebrate these 2 occasions, Jio decided to supply to their app users, fun entertainment experiences! The Raksha Bandhan Personality quiz gift for brother and sister, getting users to discover what will be the best gift to give to their sibling based on their personality! A Raksha Bandhan Video wall was presented in the Jio app. asking users to upload their special greeting for their siblings. Independence Day “Who said that?” and “How Indian are you?” Trivia quizzes...

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10 interesting Interactive content stats that will get you thinking!

10 interesting Interactive content stats that will get you thinking!

Are you using any interactive content to connect with your audience? In today’s world, a new generation of viewers is forming, challenging the boundaries between passive viewing and active viewing. Everybody is constantly connected online and our content consumption habits are evolving, influenced by the evolution of technology. Technology has created new types of audiences with new expectations from content, like personalization, engagement, direct connections, fast pace, and multiple choices. Interactivity has an important role in this new era, where users want to be provided with online experiences and not only static content. We collected 10 interesting interactive content facts...

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To Quibi or not to Quibi?

To Quibi or not to Quibi?

A new article by our own, Omri Marcus, Head of Screenz Originals was published this week on mipblog.com about Quibi, the new content venture aimed to be launched in 2020. It’s an acronym for ‘Quick Bites’, and is a new streaming service dedicated to mobile phones. Content on Quibi will run for 7-10 minutes per episode or piece. The idea is to develop a content navigation system that will upgrade the user experience especially of the bottleneck of content discovery. In the article, Omri explains the different points of view on this new content initiative journey. Click here to read the...

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Business page in social media- is it really effective today?

Business page in social media- is it really effective today?

One of the first steps a new business owner does in terms of advertising is opening a business page in the social media platforms, such as Facebook, Twitter, LinkedIn or Instagram. They take time choosing the right words and picking the best pictures and videos aiming to reach followers and expose them to their content. But does it really work? Well, the short answer is yes while the more accurate answer is more pessimistic. Let’s take the example of Facebook- Facebook is the largest and most significant social media website with 1.5 billion users that logs in every day.  However...

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