SCREENZ NEWS

Home / SCREENZ NEWS
10 interesting Interactive content stats that will get you thinking!

10 interesting Interactive content stats that will get you thinking!

Are you using any interactive content to connect with your audience? In today’s world, a new generation of viewers is forming, challenging the boundaries between passive viewing and active viewing. Everybody is constantly connected online and our content consumption habits are evolving, influenced by the evolution of technology. Technology has created new types of audiences with new expectations from content, like personalization, engagement, direct connections, fast pace, and multiple choices. Interactivity has an important role in this new era, where users want to be provided with online experiences and not only static content. We collected 10 interesting interactive content facts...

Read More
To Quibi or not to Quibi?

To Quibi or not to Quibi?

A new article by our own, Omri Marcus, Head of Screenz Originals was published this week on mipblog.com about Quibi, the new content venture aimed to be launched in 2020. It’s an acronym for ‘Quick Bites’, and is a new streaming service dedicated to mobile phones. Content on Quibi will run for 7-10 minutes per episode or piece. The idea is to develop a content navigation system that will upgrade the user experience especially of the bottleneck of content discovery. In the article, Omri explains the different points of view on this new content initiative journey. Click here to read the...

Read More
Business page in social media- is it really effective today?

Business page in social media- is it really effective today?

One of the first steps a new business owner does in terms of advertising is opening a business page in the social media platforms, such as Facebook, Twitter, LinkedIn or Instagram. They take time choosing the right words and picking the best pictures and videos aiming to reach followers and expose them to their content. But does it really work? Well, the short answer is yes while the more accurate answer is more pessimistic. Let’s take the example of Facebook- Facebook is the largest and most significant social media website with 1.5 billion users that logs in every day.  However...

Read More
The Biggest Cricket Fan video wall!

The Biggest Cricket Fan video wall!

“Cheers for India” is the latest activity that Jio launched for all Indian Cricket fans, aiming to supply an innovative customer experience through a fun entertaining interactive game! Any person cheering for their team is invited to participate by uploading a short video showing his support! All videos are hosted in a Video Wall on Jio’s app powered by Screenz technology! Users can vote for the videos they like and see the most popular ones on the Great Wall of Fame! To make it easier to recognize, your own video uploaded will be highlighted on your device with a unique...

Read More
Entertainment as a Tool for Customer Engagement

Entertainment as a Tool for Customer Engagement

Entertainment has always been a source for grabbing users’ attention and in today’s world, where everyone is looking to generate improved customer experiences, the use of entertainment can be a game changer for marketers, especially when focusing on the younger generations of consumers. According to Nielsen, 66 percent of the US population plays video games, and this number is continually growing. Games are a major factor in the entertainment arena, when we play a game, we immediately create an emotional connection that psychologically can link a product to a positive memory in the users’ mind. Forbes recently published that “Generation...

Read More