The Big Boss Marathi season started May and run until September 1st in Colors TV India.
The show activated a fan zone in the Voot app, powered by Screenz technology inviting users to actively participate in the show and share their voice in different innovative interactivities:
- A Video wall asking users to upload a video with their suggestion for assignments in the house
- User daily opinion videos, encouraging users to share their opinion on a video about different topics happening in the house
- Suggestion box activity with a daily topic where users could write their ideas
- A Daily poll where users opinions where collected
- And of course, the basic Vote for the contestant they want to eliminate from the house
All of the activities were gamified and the accumulated points were presented to users in the Big Boss leaderboard!
Ten of thousands of videos and suggestions were submitted and millions of votes were collected!