A new article by our own, Omri Marcus, Head of Screenz Originals was published this week on mipblog.com about Quibi, the new content venture aimed to be launched in 2020. It’s an acronym for ‘Quick Bites’, and is a new streaming service dedicated to mobile phones. Content on Quibi will run for 7-10 minutes per episode or piece.
The idea is to develop a content navigation system that will upgrade the user experience especially of the bottleneck of content discovery.
In the article, Omri explains the different points of view on this new content initiative journey.